Available for new work
Hi, I'm Adam - a UX Designer based in London.
I design digital products that balance clarity and craft. Most of my time goes on research, testing, and getting ideas in front of real customers, and I've spent enough years in the code to know what's actually buildable.
7+ years
in digital design and UX
200+ A/B tests
designed for live retail sites
120+ A/B tests
coded and shipped by me
€125k
incremental revenue in 2026 so far
91% faster
banner export time, after a system I built
9 brands
worked with across Europe
Recent work
Grid layout
Figma banner system
Design systems
Automation
Banner production was slow and repetitive, so I built a system that took a forty minute job down to under two.
Accessibility resource
Accessibility
Development
Designed and built in four weeks, to help nine retail brands get compliant before a legal deadline.
ICI Paris XL
UX/UI
Design systems
Joined a redesign three weeks from its deadline, and took on the listing, product and checkout pages so it could ship on time.
Optimisation and A/B testing
A/B testing
Research
200+ tests designed, 120+ coded, and what I've learned about when a result travels between brands and when it doesn't.